ROWDY Bags

The Problem

ROWDY, a Cape Town leather-goods brand, needed a full e-commerce presence and customer acquisition for the Norwegian market — sites, campaigns, and the operations behind them.

What I Built

Built and maintained nearly all of the brand's websites on Shopify (storefront, campaign and landing pages) and drove its digital marketing: paid campaigns across Facebook, Instagram, and Google Ads, from creative to targeting to budget. Ran the exclusive Norwegian distribution.

Stack

Outcomes

• ✓Full Shopify e-commerce presence for the Norwegian market
• ✓Multi-channel paid acquisition across Facebook, Instagram, and Google Ads
• ✓End-to-end ownership: web build, campaigns, and distribution operations